In a potentially bad move Yahoo is going to try using Google search ads
In a potentially bad move Yahoo is going to try using Google search ads. Yahoo is clearly desperate to avoid a Microsoft takeover bid. But giving more market share to Google is clearly a monopoly. The test will be conducted with United States traffic for search and will last for three weeks with limitations to three percent of overall traffic. No one can avoid the fact that Yahoo and Google combined account for ninety percent of search advertising. The Antitrust Subcommittee commented saying they will examine the situation closely. I suspect Yahoo is instead using this as a bargaining chip to get Microsoft to up their offer.
Categories: The Internet