What is up with “Free Quotes” and “No Obligation”?

What is up with “Free Quotes” and “No Obligation”? I see this everywhere. On business cards, on cars, on flyers, on web sites, on ads. What business other than a plummer actually charges for a quote? And when are you ever obligated to do business and pay whatever they ask just because a business gave you a quote. Well here is my business model for you:

$100 per hour quotes. Full obligation to buy at quoted price upon receipt of quote. No refunds. Full Payment upfront.

How is that!?

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