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RSS Readership is a Worthless Stat

October 20th, 2007 admin Leave a comment Go to comments

RSS Readership is a Worthless Stat and here is why:

1. It is either an “estimate” or the number of clicks or hits on an RSS button in a given period of time

2. Hits has been a useless web stat for 20 years

3. What period of time are you using? Is it all time, monthly, daily? No one ever discloses this

4. It is easily gamed and falsely inflated

5. Just because someone requested to have your RSS feed sent to them does not mean they are reading it let alone looking at it

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